The terms, written to be read.

The supplier is Premark Lab Limited, a company registered in England and Wales under number 17391216. SEO for Therapists is a trading name of that company, not a separate business.

These terms apply together with the scope of work agreed before the engagement starts. Where the two disagree, the scope of work wins, because it is the document written about your practice specifically. There is nothing else to sign.

This is a business-to-business arrangement between a supplier and a practice. These are not consumer terms.

Search engine optimization for a private practice, supplied as an ongoing monthly service in one of the packages set out on the pricing page. What each package includes is listed there, and the scope of work records which one you are on and anything agreed on top of it.

Page and article counts are a working baseline rather than a hard quota. Where a month is better spent on one substantial page than on two thin ones, that is the trade made, and the monthly report says what was actually done.

This is a done-for-you arrangement: work is written, published and maintained without needing your approval on each item. You can switch to review-before-publishing at any time, for particular topics or across the board, and anything already live can be changed or taken down on request.

The work is done by this business, not routed to a content farm or a white-label agency operating under this name. Where a specific task genuinely needs a specialist — a developer for a platform migration, say — that person works under these same confidentiality obligations and the responsibility for their output stays here. You are never handed off to someone you have no contract with.

Language models are used in the process and not denied. They assist with research, structuring and drafting. Nothing is published unread: every page is checked for factual accuracy, edited into the practice’s own voice, and reviewed against your profession’s advertising rules before it goes live. If you would rather no generative tooling touched your content at all, say so before the engagement starts and it can be written to that restriction — it changes the pace, not the price.

A single-operator business has an obvious failure mode: illness, absence, or capacity. If work cannot be delivered for a period, you are told at the time rather than after the fact, and the affected period is credited or the term extended — your choice.

All prices are in US dollars and are billed in US dollars, including for clients outside the United States. If your card is denominated in another currency, your bank sets the exchange rate and may add its own conversion fee; neither is set by or paid to this business.

Payments are processed by Stripe. Card details go to Stripe and are never held here — see the privacy notice. Monthly plans are charged on the same date each month; quarterly and annual terms are charged in full at the start of the term.

Premark Lab Limited is not currently registered for VAT, so no VAT is charged. Prices are stated exclusive of tax: if VAT registration becomes compulsory, or a sales or withholding tax applies where you are, it is added to the invoice rather than absorbed into the price.

If an invoice is more than fourteen days overdue the work can be paused until it is settled. Pausing does not extend the term or reduce what is owed for it.

• Monthly runs on a rolling basis with no minimum term. Either side can end it with thirty days’ notice by email. Work continues through the notice period and that final period is billed.
• Quarterly and annual are discounted because they are paid up front. That is a payment schedule, not a lock-in: canceling stops the next renewal, and the only consequence is that a period already paid for runs to its end and is worked in full rather than refunded.
• Either side can end it immediately for a material breach that has not been put right within fourteen days of being told about it in writing.

Notice is given by email to hello@seofortherapists.org, or to your address on file if it is coming the other way. No form, no retention call.

There are no refunds. Not for a month already started, not for the unused remainder of a quarterly or annual term, and not on the basis that rankings did not move as hoped — see what is not guaranteed below.

The counterweight is that nothing locks you in. Monthly can be stopped with thirty days’ notice, which is the shortest exposure available, and the longer terms are discounted precisely because you chose to commit to them. Pick the term you are actually comfortable with rather than the cheapest headline rate.

Nothing in this section affects any right you have under law that cannot be excluded by agreement.

You own the work outright. Pages, written content, images produced for you, structured data and schema, technical fixes, research and documentation, and every profile or account set up in your name. There is no license-back, nothing rented to you for as long as you keep paying, and nothing that stops working when the engagement ends. Ownership of each deliverable passes to you on payment of the invoice covering the period in which it was produced.

Where anything is held on your behalf rather than already in your possession — files, exports, documentation, administrative control of accounts, or a domain registered for you — it is handed over when the engagement ends, once all outstanding invoices are settled. Handover is in a form your next provider can actually use, not a PDF of screenshots.

The one exception is the generic tooling, templates and internal methods used to do the work, which are not deliverables and stay with this business. Nothing you paid for depends on them after handover.

The Authority Package includes a website built for you and hosted at no separate cost. Hosting is part of that package rather than a standalone service, so it ends when the package does.

When it ends, the site stays live for thirty days from the cancellation date so there is a real window to migrate, and the files are handed over in a form a new host can take. After those thirty days the site comes down. Arranging the new hosting is yours to do; the files and the help to hand them over are not charged for.

It is worth moving inside the window rather than at the end of it. Nothing is deleted spitefully, but a site that has come down is not ranking while it is down.

• Access, on time. Website admin, Google Search Console and Google Business Profile. Most of the first month cannot start without them.
• Accurate facts about your practice. Licenses, registration numbers, credentials, qualifications, specialties, the areas you serve, and whether you are taking new clients. These get published and put into structured data, and a wrong credential in schema is worse than none at all.
• Telling me when something is wrong. If a published page misstates something about your practice, say so and it is corrected.
• Your own professional compliance. Your licensing board’s advertising rules, your professional ethics code and any health-privacy law you operate under apply to you and remain yours to satisfy. The work is built to stay inside them, but the licensed professional is you.

Some of what SEO requires is simply not possible on some website builders. Locked page titles, uneditable URL structures, no access to the head of the document, template-wide schema that cannot be overridden, image handling that cannot be improved, or an editor that strips markup on save. Wix, Squarespace, and the hosted WordPress.com tiers each impose some version of this.

Where a platform blocks something, you get told which item is blocked, what it would take to unblock it, and what the realistic cost of leaving it is. That constraint is documented rather than quietly absorbed, so the monthly report never claims work that the platform refused to accept.

A migration is never started without your written go-ahead — moving a site is the single riskiest thing that can be done to an existing ranking profile, and it is not something to discover in a report after the fact.

Google suspends Business Profiles, and therapists get caught by it more than most: practices run from a home address, service-area businesses with no signage, an address shared with other clinicians, a name that does not match the sign on the door, or a category change that trips a review. Suspension is a Google decision made without warning, without explanation, and with no route of appeal that anyone outside Google can compel.

If a profile is suspended during the engagement, reinstatement is filed and pursued at no extra charge, and you are told honestly what the odds look like. Reinstatement cannot be guaranteed, and a suspension is not a breach of these terms unless it was caused by something done here against your instructions or against Google’s published guidelines.

Nothing is submitted to Google that misstates your address, your practice name, your categories or your hours, even where doing so would rank better in the short term. That is not a courtesy — a profile built on a misstatement is a profile that gets removed, and rebuilding a review history is close to impossible.

Some of the work needs you: access that only you can grant, a fact only you can confirm, a credential only you can verify. When those are outstanding, that part of the work stops and the rest continues.

Fees keep running. This is not a penalty — the capacity is reserved and the recurring work carries on — but it is worth stating plainly so nobody is surprised by an invoice for a month that went quiet. If it reaches sixty days with no reply to a direct request, the engagement is treated as ended for convenience, handover is sent to your address on file, and billing stops from the end of the period already paid for.

Two reminders go out before that point. Nothing is deleted, and nothing already produced is withheld beyond the settlement condition in what you own.

No ranking position is guaranteed. Not first place, not first page, not a place in the map pack, and not by any particular date. Neither is a volume of traffic, inquiries or new clients. Google publishes the same warning about anyone who promises otherwise, and it is worth taking seriously when someone does.

Search engines change ranking systems without notice, competitors move, directories change their rules, and platforms deprecate features. Movement caused by any of that is not a failure to perform.

What is committed to is the work itself: the scope carried out to a professional standard, and monthly reporting honest enough for you to judge it. If something is not working after a fair trial it gets changed rather than defended.

Content is written as general psychoeducation and marketing copy. It does not diagnose, does not give treatment advice, and does not make claims about outcomes. It is written from your existing pages and from how you already describe your work, and it is not medical or clinical advice from this business to your readers.

You are the licensed professional. Final responsibility for clinical accuracy and for compliance with your board’s advertising rules sits with you, and you can require review before publishing at any point.

No client testimonials are solicited or published. The APA, ACA and NASW codes bar it, so it is out of scope regardless of whether you ask for it.

Access credentials, commercial figures, strategy documents and anything else non-public shared in either direction stay confidential and are not passed on. Credentials are not shared with anyone outside the work and are revoked at the end of the engagement.

You will not be named as a client publicly without your written permission — no logo wall, no case study, no “as worked with”. If that permission is ever given it can be withdrawn.

Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.

Subject to that:

• Neither side is liable to the other for loss of profit, loss of revenue, loss of business, loss of goodwill or reputation, loss of anticipated savings, or any indirect or consequential loss.
• Total liability arising out of the engagement, whether in contract, negligence or otherwise, is limited to the fees you actually paid in the twelve months before the claim arose.
• There is no liability for the acts, changes or outages of third parties outside this engagement — search engines, hosting providers, website platforms, payment processors or directories. If Google changes a ranking system, suspends a Business Profile, or a directory rewrites its rules, that is not a breach of these terms.

To be unambiguous, because this clause is easy to misread: the twelve months above is a ceiling on compensation, not a length of time you are signing up for. It describes the most that could be owed if something went badly wrong and you had a valid claim. It creates no minimum term, no commitment and no notice period. Term and cancellation is the only section that governs how long you are tied in, and monthly has no minimum term at all.

Each side is an independent controller of its own data. You control the information about the people you treat; this business controls its own client and billing records. What is handled here is set out in the privacy notice.

No information identifying the people you treat is requested, needed or accepted. What that rules out is listed in full in the privacy notice. The obligation it puts on you is narrow but real: grant access scoped to the work, and say so before handing over a system that also holds client records, so it can be scoped down or declined. Over-granting creates a disclosure risk that is yours to report rather than mine, and it takes about a minute to avoid.

If a security incident here affects anything of yours, you are told without undue delay and in any event within seventy-two hours of it being identified, with what is known at that point rather than a polished version a week later.

Every contract carries a handful of mechanical provisions. They are here because leaving them out causes arguments, and they are explained rather than recited:

• These terms plus the scope of work are the whole agreement. Something said in a sales call that is not written down is not part of the contract. If it matters, get it into the scope of work — that request will not be resisted.
• One clause failing does not sink the rest. If a court finds any part unenforceable, that part is severed and everything else continues.
• Letting something slide once is not giving it up. Not enforcing a right on one occasion does not waive it for later.
• Neither side can hand the contract to someone else without consent, except that this business may assign it as part of a sale or reorganization of the whole business — in which case you are told, and you can end the engagement on the usual notice if you would rather not continue with the new owner.
• Notices go by email to the addresses on file, and count as given on the next working day. No recorded delivery, no solicitor’s letter required to cancel something.
• Nobody else can enforce this. Third parties have no rights under the Contracts (Rights of Third Parties) Act 1999.

These terms can change. Changes take effect from the date shown at the top of this page and do not apply retrospectively to a term already paid for. Anything material is emailed to current clients rather than quietly edited in.

These terms and any dispute arising out of them, including non-contractual ones, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. That applies wherever your practice is based.