Writing
No gated PDFs and no email wall. If you want to do this yourself, the method is here in full.
Your ChatGPT business profile can now be claimed. How a therapy practice claims it, what to write, what the metrics count, and what claiming won't do.
I asked ChatGPT to find a therapist 200 times and compared the names it gave with therapists it skipped. Here is what the named ones had.
GEO is still SEO, by Google's own account. What actually differs for a therapy practice: the AI search crawlers to allow, what Google says to skip, what gets a practice cited, and how to measure AI referrals.
How to pitch an article to a magazine or health website as a therapist: where to find the guidelines, a pitch email template, and the ethics rules that apply.
Psychology Today is usually the first directory therapists join when starting a practice. In my experience working with…
What to write on a therapist blog: where topic ideas come from, post ideas by specialty, five formats, keeping posts current, and the ACA, APA and NASW rules.
Couples therapy marketing is interesting because the decision-maker is often not the person doing the search. One partner…
E-E-A-T is Google's yardstick for trust, and mental health is a Your Money or Your Life topic. Here is what each part means for a therapy website, the board and ethics rules already behind it, and a rater's-eye audit you can run this week.
A step-by-step guide to optimizing your Google Business Profile for maximum local visibility. Covers primary and secondary categories, business descriptions, services, photos, ethical review strategies, weekly posting, NAP consistency, and a scenario-based priority table for new, established, and group practices.
How to get your Google review link and QR code from your Business Profile, and where a therapist can place it without soliciting reviews from clients.
HIPAA compliance for a website is one of those things that sounds more complicated than it actually is.…
A budgeting method for solo therapists: work out yearly intake capacity and client value, find the break-even for any SEO spend, price DIY hours honestly, and strike the line items that platform rules or your ethics code make worthless.
A new website SEO checklist for therapists: the license line your board requires, HIPAA-ready forms, the noindex trap, launch day steps and first-month checks.
How to build local landing pages that help a therapy practice rank in your city and nearby towns without doorway pages, plus a page plan for a solo practice.
Anxiety is the most common reason people search for a therapist, full stop. If you specialize in…
Trauma therapy is one of the most rewarding specialties to market because the impact is so tangible. But…
Google sets no length limit but cuts snippets to fit the screen. How long a therapy site's meta description and title should be, and why Google rewrites them.
Online therapy marketing is its own beast. In my experience, the practices that crush it with online therapy…
For most therapists in private practice, guest on other shows first and host your own only when the hours and your ethics code's rules on client material fit.
Psychology Today ranks profiles on relevance, completeness, user preferences and engagement, and everyone pays the same fee. Here is what to change, field by field.
Google stopped showing FAQ rich results on May 7, 2026. What FAQ schema still does on a therapy website, when to keep or remove it, a copyable example, and the APA, ACA and NASW rules your answers fall under.
SEO for therapists is the process of optimizing your practice website so it appears when potential clients search for the specific help you provide. Covers how Google ranks a therapy site, keyword research, Google Business Profile, on-page and technical foundations, writing for AI search, E-E-A-T, backlinks, conversion, and the ROI math behind the channel.
What Google says about how long SEO takes, what moves first for a private practice, a week-by-week 90-day plan, and the checkpoints and break-even math that tell you whether it is working.
Google Ads for therapists: what Google's health ad rules block, the HIPAA question about ad tags, and break-even math against SEO and Psychology Today.
Social media is a tough one for therapists. I have seen practices do great things on Instagram and…
Four reasons a therapy website does not appear on Google, how to tell which one you have in about fifteen minutes, and a free nine-step technical SEO checklist built on Google's own documentation.
Four therapist bio examples you can adapt, a six-line template, how long a bio should be, and what California's board, Texas's counselor rule and the APA, ACA, NASW and AAMFT codes require of the words on your about page.
Your website is often the first real impression a potential client gets. What I see most often is…
Search visibility for private practices. Thirty minutes, and you leave with a prioritized list whether or not you hire me.
Free visibility review.
No contract, no pitch deck.