Writing
No gated PDFs and no email wall. If you want to do this yourself, the method is here in full.
How AI search engines like ChatGPT, Perplexity, and Google AI Overviews are changing therapist visibility — and what to do about it. Covers GEO fundamentals, schema markup for AI, entity signals, and why traditional SEO is still the foundation.
A practical guide to earning backlinks for therapy practice websites. Covers why mental health is a gated link ecosystem, ethical backlink strategies for healthcare providers, directory citations, guest contributions, and brand mentions that build domain authority.
Psychology Today is usually the first directory therapists join when starting a practice. In my experience working with…
A practical content strategy guide for therapy practice websites. Covers what types of content attract clients, how often to publish, how to structure blog posts for SEO, and the difference between informational content that builds authority and service content that converts.
Couples therapy marketing is interesting because the decision-maker is often not the person doing the search. One partner…
E-E-A-T sounds like another SEO acronym to ignore, but here is why it actually matters for therapists: Google…
A step-by-step guide to optimizing your Google Business Profile for maximum local visibility. Covers primary and secondary categories, business descriptions, services, photos, ethical review strategies, weekly posting, NAP consistency, and a scenario-based priority table for new, established, and group practices.
What the APA, ACA, and NASW codes actually permit when it comes to Google reviews. Covers the solicitation boundary, HIPAA considerations, how to respond to reviews without breaching confidentiality, and the ways a review profile can build legitimately.
HIPAA compliance for a website is one of those things that sounds more complicated than it actually is.…
Realistic SEO costs for therapy practices at every stage. Covers DIY, freelance, and full-service tiers with what you get at each level, the ROI formula for SEO investment, and red flags when hiring SEO help.
A step-by-step guide for therapists building SEO from zero. Covers domain and hosting choices, an SEO-friendly WordPress theme and plugin stack, your first 10 optimized pages, initial backlinks, and tracking setup.
A practical guide to local SEO for therapy practices. Covers the local pack, the five ranking factors that determine visibility, geographic content strategy, NAP consistency, review building, and a 90-day timeline for compounding local search rankings.
Anxiety is the most common reason people search for a therapist — full stop. If you specialize in…
Trauma therapy is one of the most rewarding specialties to market because the impact is so tangible. But…
A practical guide to on-page SEO for therapy websites. Covers title tags, meta descriptions, heading hierarchy, internal linking, image alt text, URL structure, and a complete checklist for every page on your site.
Online therapy marketing is its own beast. In my experience, the practices that crush it with online therapy…
Podcasting is one of those things every therapist asks me about. Should I start one? My honest take:…
Your Psychology Today profile is often the first impression potential clients have. What I find most practices miss…
Schema markup is one of those technical things that sounds intimidating but is actually straightforward once you see…
SEO for therapists is the process of optimizing your practice website so it appears when potential clients search for the specific help you provide. Covers how Google ranks a therapy site, keyword research, Google Business Profile, on-page and technical foundations, writing for AI search, E-E-A-T, backlinks, conversion, and the ROI math behind the channel.
A structured 90-day SEO action plan for private practice therapists. Daily and weekly tasks organized by month, covering GBP optimization, content creation, technical fixes, review building, and competitive positioning.
A data-driven comparison of client acquisition channels for therapy practices. Cost per client, timeline, persistence, client quality — and how to allocate your marketing budget across all three channels.
Social media is a tough one for therapists. I have seen practices do great things on Instagram and…
A practical technical SEO checklist for therapy practice websites. Covers page speed, mobile responsiveness, HTTPS, schema markup, robots.txt configuration for AI crawlers, XML sitemaps, and the six foundations every therapist site needs.
Here is a pattern I see constantly: therapists spend thousands on a beautiful website design, then write the…
Your website is often the first real impression a potential client gets. What I see most often is…
Search visibility for private practices. Thirty minutes, and you leave with a prioritized list whether or not you hire me.
Free visibility review.
No contract, no pitch deck.