Therapy Marketing

Google reviews are one of the most powerful marketing tools you have — and also the most ethically complicated one for therapists. I have seen…

Online therapy marketing is its own beast. In my experience, the practices that crush it with online therapy are the ones that lean into…

Marketing a child or teen therapy practice is different from any other niche because you are marketing to the parent, not the client. I have…

Couples therapy marketing is interesting because the decision-maker is often not the person doing the search. One partner searches, the other…

Trauma therapy is one of the most rewarding specialties to market because the impact is so tangible. But it is also tricky — your potential…

Anxiety is the most common reason people search for a therapist — full stop. If you specialize in anxiety treatment, you are in the…

Here is a pattern I see constantly: therapists spend thousands on a beautiful website design, then write the copy themselves in an afternoon.…

Email newsletters are one of those things I keep telling therapists to start and most never do. Which is a shame, because your existing…

Podcasting is one of those things every therapist asks me about. Should I start one? My honest take: it can work incredibly well, but most…

Video is an underutilized channel in therapy marketing. A well-made YouTube Short can reach a large audience quickly and drive consultation…