Month: May 2026

Google reviews are one of the most powerful marketing tools you have — and also the most ethically complicated one for therapists. I have seen…

Online therapy marketing is its own beast. In my experience, the practices that crush it with online therapy are the ones that lean into…

Marketing a child or teen therapy practice is different from any other niche because you are marketing to the parent, not the client. I have…

Couples therapy marketing is interesting because the decision-maker is often not the person doing the search. One partner searches, the other…

Trauma therapy is one of the most rewarding specialties to market because the impact is so tangible. But it is also tricky — your potential…

Anxiety is the most common reason people search for a therapist — full stop. If you specialize in anxiety treatment, you are in the…

Schema markup is one of those technical things that sounds intimidating but is actually straightforward once you see an example. I tell…

Here is something frustrating I encounter routinely: a practice has great SEO, a beautiful website, and solid reviews — and they are still…

E-E-A-T sounds like another SEO acronym to ignore, but here is why it actually matters for therapists: Google treats health-related websites…

HIPAA compliance for a website is one of those things that sounds more complicated than it actually is. What I tell therapists is: you do not…