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Anxiety is the most common reason people search for a therapist — full stop. If you specialize in anxiety treatment, you are in the…

Schema markup is one of those technical things that sounds intimidating but is actually straightforward once you see an example. I tell…

Here is something frustrating I encounter routinely: a practice has great SEO, a beautiful website, and solid reviews — and they are still…

E-E-A-T sounds like another SEO acronym to ignore, but here is why it actually matters for therapists: Google treats health-related websites…

HIPAA compliance for a website is one of those things that sounds more complicated than it actually is. What I tell therapists is: you do not…

Here is a pattern I see constantly: therapists spend thousands on a beautiful website design, then write the copy themselves in an afternoon.…

Starting a private practice is one of the best career moves a therapist can make. I have worked with dozens of therapists through this…

Your website is often the first real impression a potential client gets. What I see most often is beautiful sites that look great but convert…

Email newsletters are one of those things I keep telling therapists to start and most never do. Which is a shame, because your existing…

Podcasting is one of those things every therapist asks me about. Should I start one? My honest take: it can work incredibly well, but most…